Flutterby

Innovation, environmental awareness and affordability meet in the launch of Flutterby Merlot and Sauvignon Blanc by Boland Cellar.

Boland Cellars have partnered with various retailers to offer FLUTTERBY Sauvignon Blanc and Merlot in the innovative new soft and slim 750ml PET wine bottle. While other wine in this inventive new packaging has been available to consumers at a limited number of retail outlets for a few months, this will be the first wider distribution launch aimed at the value market segment. Although price is a consideration in the value segment, real quality and the producer’s reputation are considered to be equally important.